Ease of Reference
If my site was sold as being focused on search and I wrote an e-book or book
about power searching, it would be far easier for me to get links than running a site
about SEO. For many reasons, the concept of SEO is hated in many circles. The
concept of search is much easier to [...]

As easy as it is to get syndicated with useful interesting and unique information, it is
much harder to get syndicated with commercial ideas, especially if the site does not
add significant value to a transaction. Often times links associated with commercial
sites are business partnerships.
Many people do well to give information away and then attach a product [...]

The Web did not have sophisticated search engines when it began. The most
advanced information gatherers of the day primitively matched file names. You
had to know the name of the file you were looking for to find anything. The first
file that matched was returned. There was no such thing as search relevancy. It
was this lack of [...]