Archive for August, 2009

When Algorithm Changes Occur

Your rankings will improve. They will also get worse. Many people rush off to change things right away when the algorithms change. Sometimes the search engines roll in new algorithms aggressively, and then later roll them back. They cannot fight off new forms of spam and determine how aggressive to be with new algorithms unless [...]

Link Building

In the area of link building, there are many important factors to remember. After all, link building is the single most important part of achieving a highranking website in modern search engines. As such, there are many things that can significantly impact the growth and spread of links to your site: Make sure your site [...]

Registering With Directories

Register your site with the major directories and second-tier general directories. Try to register with about a half-dozen to a dozen of the better general directories if you are targeting Google. If you are targeting the other engines first and can wait on Google, you may want to register with about twenty to fifty general [...]

Site Optimization

Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind: Use text-based [...]

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