Finding the right domain name can be a tricky business, and indeed, can mean the difference between success and failure in the online marketplace. As such, it is important to consider the following before choosing a domain name: FOR NEW SITES: Depending on your branding angle, pick a domain name that is either highly brandable [...]

Many people who buy this book will never read it in its entirety. To help whet your palate and ensure you get some value out of this text (and, therefore, read the whole thing), here is a quick-start checklist highlighting the most important aspects of search engine optimization and Internet marketing. When looking to start [...]

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