Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages, since it is typically the easiest place to build links to. Home pages should [...]

The meta keywords tag is typically used to highlight a couple of the main keyword phrases on which a page is focused. The meta description tag should be a few sentences to a paragraph of text that uses various versions of your keywords and describes the purpose of a given page. Meta tags are only [...]

The best way to know what your competition level is to look at the quality of the top few sites and their link profiles. Are their sites .edu sites, old well branded sites, or other highly useful sites? Do they have many editorial links pointing at their site? Google primarily relies upon site age and [...]

There are a few common problems with keyword selection: Some people use their internal corporate catch phrases versus focusing on what people actually search for. • Sometimes words have a more commonly used different meaning that elevates the estimated traffic and competition level without actually bringing in any more sales. This especially holds true for [...]