There are many different ways to find keywords for your website. Some good keyword ideas are the following: • Words people would search for to find your product • Results from data mining your site-level search information if you have a site-level search. • Mind map problems your prospective customers may be trying to solve [...]

What are Keywords? Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your website. Oftentimes, corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. [...]

Create a Baseline Many web hosts maintain free server logs which show you what pages were most frequently requested and what keywords people searched for to find them or what pages site visitors came from. In addition to web hosts, many analytics products like Google Analytics, Clicktracks, and HaveAMint.com are available for reasonable prices. If [...]

Finally…What was all that other junk? What do the spiders want to see? What are the best words to use? Where do I place them? Don’t worry, the above chapters are not a complete wash. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually equal [...]