Search engines such as Google and Yahoo! may update their algorithm dozens of times per month. When you see rapid changes in your rankings, it is usually due to an algorithmic shift, a search index update, or something else outside of your control. SEO is a marathon, not a sprint, and some of the effects [...]

No matter how smart you are, it is going to be hard to emulate a natural link profile if you manually build it all. Going forward, the key to doing well in Google is earning natural citations. If you didn’t own your site, would you still visit it every week? What can you do to [...]