Finally…What was all that other junk? What do the spiders want to see? What are the best words to use? Where do I place them? Don’t worry, the above chapters are not a complete wash. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually equal [...]

Humans do the Buying Inevitably, it will be human eyes that see your web page. For example, if my first six chapters had no good advice, you would not read chapter seven. I am unaware of any automated buying-bots that surf the web just to buy things. (There are, however, automated clicking agents that defraud [...]

I am fascinated by search engines. I can build a site about search engines only because I am extremely interested in them. Reflecting back upon my decisions, I would probably be more successful today if I would have picked just a specific engine (most likely Google) or a specific type and expanded from there. My [...]

Some sites that are not aggressively promoted still fall out of favor on occasion. As a webmaster following Google’s guidelines, you still can not expect Google to owe you free traffic. You have to earn it by making others cite your website. SEO Feedback Loop The effects of SEO do take time to kick in. [...]