Search engines make billions of dollars each year selling ads. Most search engine traffic goes to the free, organically listed sites. The ratio of traffic distribution is going to be keyword dependent and search engine dependent, but I believe about 85% of Google’s traffic clicks on the organic listings. Most other search engines display ads [...]

Proximity By storing where the terms occur, search engines can understand how close one term is to another. Generally, the closer the terms are together, the more likely the page with matching terms will satisfy your query. If you only use an important group of words on the page once, try to make sure they [...]

The index is where the spider-collected data are stored. When you perform a search on a major search engine, you are not searching the web, but the cache of the web provided by that search engine’s index. Reverse Index Search engines organize their content in what is called a reverse index. A reverse index sorts [...]

Webmasters looking for ways to earn extra money from their sites can add Google ads. All you need to is sign up for a Google Adsense account and add a simple code on your site pages. Google Adsense will then run ads on your site that is relevant to your content. It is possible for [...]