Archive for the 'Pr Updates' Category

Optimizing Your Page Copy

Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages, since it is typically the easiest place to build links to. Home pages should [...]

JavaScript & Active Client Side (browser-based) Scripting

Approximately 3-5% of web browsers are not JavaScript-enabled for one reason or another. I recommend minimizing the number of pages using JavaScript whenever possible. In addition, you should place your JavaScript in its own external .js file and link to it from within your pages. This can decrease page load time and improve usability. You [...]

What is Quality Content?

Quality content is conceptually unique content that people would link at. If you want people to pay attention to you it is important content that is conceptually unique. The following article by Sugarrae topic more in depth: http://www.sugarrae.com/permalink/when-unique-content-is-not-unique/ Writing Ideas to Spread Rather than being so focused on search that you try to match keywords, [...]

Creating a Topical Web site Network

With how many pages there are on the web, quality will usually win over quantity. With that being said, sometimes it will make sense to have multiple, similar websites covering slightly different topics. Doing this can help you create topically authoritative inbound links to different sites in your network and give you a multibranded approach [...]

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