Optimize Each Page
One of the most important things to understand is that each page is its own unit
and has its own ranking potential and its own relevant keywords. Usually a home
page has more value than the other pages, since it is typically the easiest place to
build links to. Home pages should generally be optimized for [...]

Approximately 3-5% of web browsers are not JavaScript-enabled for one reason or
another. I recommend minimizing the number of pages using JavaScript whenever
possible. In addition, you should place your JavaScript in its own external .js file
and link to it from within your pages. This can decrease page load time and
improve usability. You can link to the [...]

Quality content is conceptually unique content that people would
link at. If you want people to pay attention to you it is important
content that is conceptually unique. The following article by Sugarrae
topic more in depth:
http://www.sugarrae.com/permalink/when-unique-content-is-not-unique/
Writing Ideas to Spread
Rather than being so focused on search that you try to match keywords, you can
also market certain ideas with [...]