What if you are starting with nothing? Can you still compete? Of course you can. At the end of 2002, I got kicked out of the military for using drugs. At that point, I was experiencing a number of things:  Suicidal depression  Financial bankruptcy, living on credit cards  Social isolation  Ignorance [...]

Search algorithms are still in their infancy. Many people will still be able to run successful businesses doing nothing but SEO for at least a few years to come. When I was new to SEO, and only knew a bit about it, I did not have a strong brand or understand marketing well. I did [...]

Site Optimization  Use text-based navigation.  If you already have, or insist on using, graphic navigation, use descriptive alt text on the images, and link to every primary page from your sub pages in the footer of the sub pages.  Use descriptive keyword breadcrumb navigation.  Make a site map.  Check the [...]

Picking a Product  Analyze your product. Are you interested in it yourself?  Analyze your market. Is it oversaturated? Is it growing or changing?  Is it easy to order your product from the web? Or are you selling commodity dog food that is expensive to ship?  What can you do to be [...]