The web is nothing but a big social network. SEO was my entry to the web, but I have bigger hopes, dreams, and goals in mind. No matter what your goals are, SEO can help you get there from the start. But at some point, it will be necessary for you to find ways to [...]

A recent theme in SEO is finding ways to appear natural. Search engines do not want the most optimized sites at the top of the search results. They want the best pages and best sites. There are only so many things search engines can look at to determine the quality of a website. You can [...]

There is no such thing as a perfectly optimized page. Search engines do not want to return the most optimized page, but the page that best satisfies the searcher’s goals. If you have a page title and H1 header that are exactly the same, and all of your internal links and all of your inbound [...]

Your rankings will improve. They will also get worse. Many people rush off to change things right away when the algorithms change. Sometimes the search engines roll in new algorithms aggressively, and then later roll them back. They cannot fight off new forms of spam and determine how aggressive to be with new algorithms unless [...]