Create a Baseline
Many web hosts maintain free server logs which show you what pages were most
frequently requested and what keywords people searched for to find them or what
pages site visitors came from. In addition to web hosts, many analytics products
like Google Analytics, Clicktracks, and HaveAMint.com are available for
reasonable prices.
If you run a commercial site you [...]

Literature
Berman, Saul J., Battino, Bill, Shipnuck, Louisa, and Neus, Andreas.
The End of Advertising as We Know It. 2007.
(http://www-03.ibm.com/press/us/en/pressrelease/22570.wss)
Bly, Robert W. The Online Copywriter’s Handbook. New York:
McGraw-Hill, 2003.
(http://www.amazon.com/exec/obidos/ASIN/0658020994/)
Caples, John, and Fred Hahn.. Tested Advertising Methods.
Prentice Hall, 1998.
(http://www.amazon.com/exec/obidos/ASIN/0130957011/)
Clark, Brian. Teaching Sells (http://teachingsells.com/report.html)
Eisenberg, Bryan, Jeffrey Eisenberg, and Lisa T. Davis. Persuasive
Online Copywriting. Wizard Academy Press, 2002.
(http://www.amazon.com/exec/obidos/ASIN/0971476993/)
Godin, Seth. The [...]

Most of my good sites are hosted by Dreamhost or Pair. Both have provided me
with reliable hosting and responsive customer service. Dreamhost allows you to
host unlimited domains on a single account for $7.95 a month. Pair costs a bit
more for their developer account, but it allows you to host sites on different IP
addresses, and I [...]