Picking a Product
 Analyze your product. Are you interested in it yourself?  Analyze your market. Is it oversaturated? Is it growing or changing?  Is it easy to order your product from the web? Or are you selling commodity dog
food that is expensive to ship?  What can you do to be unique in the market?  What creative and original ideas can you add to your site?
Picking a Domain Name
 FOR NEW SITES: Ponder your domain name choice. Depending on your brand strategy, it should either be highly brandable or have your primary keywords in it.
 Consider buying different domain names for each targeted language or niche in your market.
Domain Registration & Hosting
 Choose an ICANN accredited registrar.  Register a .com as soon as possible.  Register a country’s top-level domain if your primary market is local in nature.  Choose a host that supports the technology you will be using (ASP or PHP, etc.).
Keyword Selection
 Use keyword tools and customer feedback to find the most targeted keyword phrases for your site.
 Develop grouped themes of keywords that reflect the different sections of your site.
 Keeping within a grouped theme, choose different keywords to target each page.
Page Optimization
 Put your chosen words for each page in your page title tags. Make sure your page title tag text is unique to each page.
 Write a description for the meta description tag. Make sure your description is unique to each page.
 Use only one H1 header per page, and target similar keyword phrases as the ones you targeted when writing the page title.
 Use subheaders H2 and H3 on your page when necessary.  Use bulleted lists and bolding to make content easier to read.  Make sure your text is written for human consumption—not bots.
Home Page Optimization
 Make sure your home page builds credibility and directs consumers to the most important parts of your site.
 Target your most competitive keyword on your home page or a page that is well integrated into your site.
 Link to major theme pages from your home page.  Link to your home page from every sub page.