Search Engine Relevancy
Many people think search engines have a hidden agenda. This simply is not true.
The goal of the search engine is to provide high-quality content to people searching
the Internet.
Search engines with the broadest distribution network sell the most advertising
space. As I write this, Google is considered the search engine with the best
relevancy. Their technologies power the bulk of web searches.
The Problem Listing a New Site
The biggest problem new websites have is that search engines have no idea they
exist. Even when a search engine finds a new document, it has a hard time
determining its quality. Search engines rely on links to help determine the quality
of a document. Some engines, such as Google, also trust websites more as they
age.
The following bits may contain a few advanced search topics. It is fine if you do
not necessarily understand them right away; the average webmaster does not need
to know search technology in depth. Some might be interested in it, so I have
written a bit about it with those people in mind. (If you are new to the web and
uninterested in algorithms, you may want to skip past this to the search result
image on page 35.)
I will cover some of the parts of the search engine in the next few pages while
trying to keep it somewhat basic. It is not important that you fully understand all
of it (in fact, I think it is better for most webmasters if they do not worry about
things like Inverse Document Frequency, as I ranked well for competitive SEOrelated
terms without knowing anything about the technical bits of search);
however, I would not feel right leaving the information out.